His Secret Obsession By James Bauer Book Review (Update 2022)

Updated August 12, 2022

My Verdict

His Secret Obsession is a popular program for women who want to make their men fall in love all over again and build a sustainable future with them.

It’s insightful with many real-life examples, backed by scientific research, and written by an experienced dating coach who has helped thousands of women maintain happy relationships.

Read my full & honest review below, where I also share a glimpse of what kind of advice you can expect from the book.

*Purchase includes an unconditional 60-day money-back guarantee.

You know that spark when you lay your eyes on him?

That spark turns to flirty conversation, butterflies in the stomach, dinner, and the rest is history. You guys live happily ever after… for 3 months. He lost interest.

And just like that, you also know the feeling of heartbreak. But why? 

That’s what James Bauer answers in his book His Secret Obsession, where he reveals the true secret to any man’s heart (the hero instinct).

Who Is "His Secret Obsession" For?

Bauer makes it clear that it’s for those who are sick of the dying flames with every man you’re interested in.

You’ll get the most value from "His Secret Obsession" if you fit the following description: 

  • You’re tired of the neglection, dry texts, and ghosting.
  • You’re at a loss for what you’re doing wrong, having tried “everything.”
  • You’re suffering from low self-esteem and confidence issues as a result.

This book does an excellent job of highlighting men’s true desires and shows how you can learn to use them to capture their love and affection without being off-puttingly obvious.

So let’s get down and dirty with the book review so you can decide if it’s worth your time.

Pros & Cons

After giving it a thorough read, I think these are the top advantages that this book has to offer:

  • It’s comprehensive & research-backed. This isn’t some flimsy 20-pager with 90% fluff like many eBooks these days. The author took his time providing anecdotes, real-life examples, and reasonable explanations backed by psychological research. His arguments were more compelling this way.
  • It offers actionable examples & phrases you can use right away. Alongside what you should or shouldn’t do, you’ll learn the exact phrases, texts, and behaviors you can employ to steal a guy’s heart. 
  • It’s not just a relationship book. It’s a psychology guide. I’ve learned some exciting things about human behavior that don’t just pertain to relationships. For example (in Module 4), I read that humans typically enjoy the anticipation of an event more than actually experiencing it 1– and the author also used this to explain depression. 
  • Easy to download + money-back guarantee. Everything ran smoothly in the purchasing and delivery experience, and you get instant access to the eBook. The author allows you to get a refund on the book if it doesn't meet your expectations.

While His Secret Obsession was a smooth and insightful read for me, it doesn’t come without its drawbacks.

  • Not very skimmable. The points are interconnected or built up, so it’s important to read everything to connect the dots and holistically capture Bauer’s lessons.
  • Has some “traditional” assumptions. I’ve noticed that the author assumes that every man wants to feel like the hero. I think it’s important to recognize everyone is different, and you should consider your partner’s self-image to make sure they want to feel this way. Otherwise, you’re forcing something not there, which can counter-affect your relationship or leave things stagnant.

3 Takeaways From His Secret Obsession (To Give You A Taste)

At its core, Bauer iterates that men have a hero instinct – which he lists as three drives:

  1. a drive for meaningful achievement
  2. the drive to be a provider
  3. and the drive to be recognized and respected for it.

As a man, I can vouch for this idea.

Since I was old enough and started making money, I’ve always felt an innate responsibility over my loved ones.

Like they should be protected under my wings.

Even as a kid, I imagined myself in hypothetical scenarios where I’d take down the assailant at my school lockdowns or rescue my crush during the fire alarms.

So it does seem to be a deep-buried biological drive for men.

James breaks his book into two parts:

  • Part I: How the hero instinct works
  • Part II: How to use the signals (phrases + questions to use)

He essentially dedicates the modules to how you can feed this innate desire for heroism.

I like that Bauer summarizes his advice into listicles or bullets, which helped me identify the key takeaways.

Here he outlines what a woman does to maintain a successful and long-lasting relationship:

A nice thing I’ve also noticed is that Bauer calls on familiar and relatable examples like movie scenes from Saving Private Ryan to make his points (like above). 

Captain Miller was seriously injured when he was tasked with bringing Ryan home from the war.

In his dying breath, he made Ryan promise that he’d lead a productive and impactful life – this is something Ryan would remember and try to live up to forever. 

Bauer exemplified how Ryan’s wife helped him with the fear of not living up to Miller’s wishes by providing constant reassurance and validation, which was the key to Ryan’s self-satisfaction. 

That is to say, your opinion of your partner’s accomplishments goes a long way.

After all, women are often the only people we vulnerably confide in.

Not our boys. Not our parents. And most of us don’t have therapists. So, your word matters.

Below are some examples to give you an idea of the advice you could expect from His Secret Obsession.

1. The “Private Island” Signal

Bauer makes the point that you need to make your man feel like he’s the only one you can trust and depend on (triggering the hero instinct) as if you both were on a deserted island working to survive – where he hunts and kills for you. 

Bauer advises increasing proximity between the man and woman in the real world by “tapping into the things he is already fascinated with”.

One of the things men feel fascinated by is, you guessed it, being someone’s hero. 

The author provides some practical lines at different intensities, from asking what to get your brother for Christmas (to get input on what guys like) to asking him to hang out at the apartment while some guy off Craigslist comes to pick something up.

As a man, both of those small questions would make me feel like my opinion, and physical presence are valued and desired.

I would happily oblige to the small favors and spend time with her (which is your goal) when I see that she recognizes and appreciates my masculinity and that it’s helping her materially. 

2. Building Relationship Momentum

In Modules 7 and 8, Bauer explains that the secret currency to a happy relationship is progress and appreciation to bring feelings of meaning and purpose.

The author advises that women talk to their partners and develop a shared goal that allows them to provide, then tie themselves and the relationship to the outcome. 

In the book, Bauer gives the example of suggesting travel.

This is good because we’re naturally more protective in a foreign environment.

We’d pay for the dinners and hotel and are usually the guide for navigational purposes.

If your man wants to travel and learn more about the world, now you’re giving him something to look forward to while triggering his hero instinct – for which you can express your appreciation (we love that). 

In other words:

Instead of the usual movie date, make your man feel excited for something new where he feels like he’s providing for you.

3.  The “I Owe You” Signal

Bauer presents this as a smart way to prepare your man for a larger, more “demanding” question from which you will benefit and grow. 

In psychology, it’s called the “foot in the door” technique2:

You prime someone for a bigger request by having them agree to a smaller request first.

Below is an example of the “I Owe You” in action:

In this example, Samantha uses the technique to propose exploring new date spots together to keep things fresh and exciting. 

This would work for me because it’s an approach of reason.

If she told me that she found our current spots boring, I think I’d be more turned off at her lack of appreciation and gratitude, even if I felt the same way inside.

But by reminding me of the fact that I’m naturally an explorative person, I’d be more inclined to agree to get out of my comfort diners and try something new with her. 

Similarly, the author goes in-depth with examples of other “signals” like:

  • The “X-ray question.”
  • The “ex-back” signal
  • The “glimpse” phrase
  • The “damsel in distress” signal
  • The secret “currency” of happy relationships
  • The “silent action” signals
  • The “fascination” signal

Each signal comes with its own words, phrases, and text messages.

They’re more like “templates” that you can adjust for different relationship situations. 

My favorite thing about these signals is that they're subtle enough that they can be easily woven into a conversation without him even realizing you're triggering his hero instinct.

About The Author: James Bauer

This program, delivered as an eBook, was structured and written by James Bauer, a relationship coach and dating expert with decades of experience. 

He studied evolutionary psychology, observed romance in various parts of the world, and consoled thousands of women with their relationship problems to build a holistic understanding of what men and women truly want. 

His career as a dating coach quickly rose to new heights with word-of-mouth fame because people liked what he preached.

There was truth to it.

After seeing some critical commonalities in broken relationships over the years, he gathered all his findings.

He packed them into this full-fledged eBook that has now helped thousands (based on the reviews I’ve seen). 

So from a credibility standpoint, I think the author knows what he’s talking about from tried-and-true strategies and scientific research.

What Are others Saying About The Book?

I’ve done some digging on Google, and the search results are filled with reviews of the eBook – that’s a sign that many people have read it and are talking about it (in a positive light, it seems).

His Secret Obsession has averaged a 4.2/5 rating on Goodreads,3, with over 50 ratings and 5 positive written reviews. 

I think it’s safe to say that this book is well-received and liked for its content.  

Wrapping Things Up

His Secret Obsession is a comprehensive, actionable, and research-backed guidebook for navigating your relationship, written by an experienced relationship coach. 

The core ideas entail how to trigger the hero instinct in every man through various techniques and phrases – which the book dives deeply into.

If you want to check it out, click the button below:

About the author 


Sebastian loves analyzing statistics about anything that has to do with the dynamics in a love relationship. He enjoys researching why people behave the way they do (and drinks horrendous amounts of coffee when he's in the zone).

He uses his knowledge to help couples in troubled relationships reconnect with their partners and create a perfectly imperfect relationship.

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