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Picture I have sent my wife while she was on a business trip as one of our habits is to walk the dog for an hour after work and catch up what happened during the day (awesome quality time).

The 3 essential things you're going read on my blog until they're coming out of your ears:

1. Connection and Passion are the backbone of any healthy relationship

The smarter how tech gets, the more we disconnect with friends, family and partners.

Vulnerablity

2. the only thing you can change is yourself.

3. Do Small Things Often

4. Relationships are about being a team

Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.

You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.

Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.

The Feature Highlights

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Why I Do What I Do

Story

As mentioned before, these text sections are multi-purpose. At this point on the page, we've highlighted the main features, introduced the product and presented some social proof. Many readers will still need a lot more convincing before they are ready to buy.

A text section like this is great for describing your product in detail and telling a story about the benefits it will bring to a customer. It is also a good idea to address potential objections that are on your reader's mind (e.g. "will this really work for me?") in text sections like this.